Matching: When a market event (like a sale) occurs near a property owned by a contact in your CRM, the system assigns a Just Sold topic to that contact.
Visibility: You will see these Topics on a contact card when working through a list.
Automation: If you use Templates, Topics can be automatically inserted into your SMS, email, or call notes to provide instant context.
A Topic is a specific reason to engage with a contact based on market data, past contact interactions, and recent engagement.
RiTA references the same market data as RP Data to identify new listings, price changes, and sales. Here's an overview of how topics work:
What are the different types of topics?
Market activity topics
These topics alert you to activity happening near properties owned by your contacts.
| Topic | Trigger Event | Lifespan | Visibility |
| Just Listed |
When RiTA detects that a property near the contact's property has been listed (by your agency or a competitor). Example note: "Michael lives near 123 Tree St Newstead which has just been listed For Sale." |
1 month (30 days) | All users with access to the contact |
| Just Sold |
When RiTA detects that a property near the contact's property has recently sold (by your agency, or a competitor). Example note: "Susan lives near 11/5 Cameron St Western Sydney which has just been Sold." |
1 month (30 days) | All users with access to the contact |
| Won Listing |
When RiTA detects that your agency has successfully listed a property. Example: "This property was listed by your agency" |
3 months (90days) | All users with access to the contact |
| Lost Listing |
When RiTA detects that one of your contacts has listed their property with a competitor. Example: "Jester listed 50 Dunkirk St for sale with BestDevelopments - Capalaba" |
3 months (90 days) | All users with access to the contact |
Enquiry and market research topics
These topics highlight prospective buyers and property owners who are actively researching real estate.
Topic |
Trigger Event |
Lifespan |
Visibility |
|---|---|---|---|
| New sales/ rental enquiry |
When RiTA detects that a contact has made an enquiry on one of your listings. Example: "Enquired about 15 Tree Avenue, Warnambool NSW 2074 for sale/for rent"
|
2 weeks |
All users with access to the contact
Note: Requires an integration to REA or Domain to capture Leads |
| Owner Researching the Market |
When RiTA detects that a property owner in your CRM where you are the Primary Owner has enquired on a listing. Example: "Recently enquired on properties for sale or rent" Note: Requires a lead integration with REA or Domain. |
1 month (30 days) |
Contact Owner Only
Note: Requires an integration to REA or Domain to capture Leads |
| Open Home Attendee | A contact checks into an open home inspection. | 45 days |
All users with access to the contact |
Property anniversary and nurture topics
These topics help you maintain long-term relationships with property owners and landlords.
Topic |
Trigger Event |
Lifespan |
Visibility |
|---|---|---|---|
| Cotality | The annual milestone of a contact's property purchase date. | 2 weeks |
All users with access to the contact |
| Listing Recommendation | Data insights indicate a vendor is likely to want an appraisal |
1 week
|
All users with access to the contact |
| Suburb Market Report | When RiTA generates a Suburb Market Report with a summary of recent market activity in the contact's suburb | 3 months |
All users with access to the contact |
| Vacant Rental |
When RiTA detects that a competitor has advertised a rental listing for a property owned by your contact. Example: "Jim listed 1 Bathurst St for rent with ABC Agency" |
1 month (30 days) |
All users with access to the contact |
| Competitor Rental 3-Month Check In | A competitor advertises a rental listing for a property owned by your contact. | 1 month (30 days) |
All users |