Using data quality scores to plan your contact outreach strategy

RiTA scores contacts against multiple criteria to create a data quality score for your database. This scoring system allows you to evaluate how clean your data is at a glance and target your contacts based on a data-driven approach.

Viewing data quality metrics across your database

To assess your agency's overall database health and identify contacts with high quality scores:

1. Go to Analytics, click Contacts and select Contact Quality.
   
   Image 1: Navigating to the contact quality section.

2. Scroll down to the Score Distribution chart to see the breakdown of your contacts, grouped by their star rating.

3. Review the Score Breakdown to identify what information is missing across your database.
   Image 2: Score distribution and breakdown.

Viewing individual contact data scores

To check the specific health contributors and star ratings for individual contacts:

1. Open an active Call List or search for a specific contact.

2. Locate the Data Quality (star rating) panel visible on the member's contact profile card.

3. Click the Information (i) icon to view what information has contributed to the contact's data score and how to improve its star rating.

Image 3: Individual contact score breakdown.

Tip

A quick way to view contacts with a low data quality score is to create a call list with the filter of “data quality score is”.

Key data score contributors

To improve a contact's star rating, consider adding these information against your contact records in your CRM and in RiTA:

• Valid contact details: Active mobile phone numbers and email addresses.

• Property ownership information: Mark a contact as a current or past owner.

• Recent activity: Recorded interactions, notes, or tasks detailing recent engagement.