Monitoring email campaign performance in RiTA

Note: Administrators can view all automations in the account. Regular users can only view their own automations or automations assigned to them. 

RiTA comes with a range of tools to help you track key metrics and gain insights to evaluate your campaign’s success. Use this data to make informed decisions, refine your strategy, and optimise results over time. 

To track campaign performance, click on Analytics and select Automations. 

Image 1: Accessing email analytics.

Select the automated email campaign you want to review and set the date range.

Image 2: Selecting an automation to review.

Scroll down to the Emails Sent section to view open rates, click rates, delivery rates and more.

Image 3: Email analytics.

To improve campaign performance, consider updating and testing the:

• Email subject line
• Call to action (e.g., Request appraisal button)
• Email style (e.g., plain text for a personal touch, branded content for upsells)
• Email series order (eg. Switching the second email with the third email.)