Our aim is to help real estate agents find more ways to market a property effectively and deliver more relevant content to the right groups of people.
Earning the attention of in-the-market buyers largely depends on understanding what they want and then showing them properties that match those wants.
Based on this data, Plezzel can identify groups of people who share common characteristics or behaviours, and then create targeted marketing campaigns to reach these groups.
Those who have engaged with our client's brand are then retargeted with relevant content to increase the likelihood that they will take action. According to the staple marketing tactic ‘The Rule of 7’, we are more likely to retain information or be persuaded to take action by seeing it at least 7 times.
How do we build those audiences?
When you sign up with Plezzel, we will look to set up a range of lead capture solutions that suit your business. Plezzel will then analyze this data that is coming in from a variety of sources; including website and social media, CRMs, real estate portals, and more.
What is audience segmentation?
Audience segmentation is the process of dividing a group of people into smaller, more specific groups based on shared characteristics or behaviours.
In the context of real estate, this means identifying groups of potential buyers or investors who share common characteristics or interests, such as location, demographics, or investment goals.
This is a key benefit to Plezzel's solution, which uses data segmentation to show the right information to the right people on social media, popular websites, and email.
Why is audience segmentation important in Real Estate marketing?
Audience segmentation is important in real estate marketing because it allows agents to deliver more targeted and relevant content to potential buyers and investors.
By understanding the needs and interests of different groups of people, agents can create more effective marketing campaigns that are more likely to generate leads and close sales.