So, you've been emailing your database for years - creating inbound leads and not sure if you need to add calling and outbound connections to your prospecting regime?
RiTA is not here to replace your current strategies, she is here to enhance them. Bulk marketing techniques such as email and SMS blasts have been used to convey messages to a huge number of people at once, and definitely have their place in the marketing basket of any agency.
However, RiTA does not look at these marketing initiatives as the methods which provide a high-level engagement and human interaction with the people, simply because they are not designed to be quality, interpersonal relationship builders. Rather, these techniques are intended to disseminate data and information quickly to the masses. RiTA recommends more human contact between you and your clients. We know that this is one of the fundamental needs of relationship management.
So, even though you have been emailing your contacts weekly for the last five years, you haven't built a proper working relationship with those contacts, and RiTA helps you do that. This is why RiTA is so powerful.