Managing Campaigns & Reporting - RiTA Mail

Previewing and Managing Scheduled Emails

1. Navigate to Scheduled page:
   • Choose the scheduled email to review recipients before sending them.
2. Review Contacts:
   • Click through contact cards to examine recipients.
3. Preview Email:
   • Send yourself the email preview under the contact card.
4. Reviewing Contacts:
   
   • Read the contact details and choose Don't Send if you want to skip contact.
   • Skip the contact and specify the duration of the skip.
5. Send Now (if applicable):

• • For emails without an automatic send time, click "Send Now" to dispatch immediately.

Follow-ups

• Depending on your campaign settings, follow-ups may trigger when users click buttons or open emails a certain number of times.
• Inbox:
  • Follow-ups appear in the Inbox.
  • Decide whether to reach out further or edit contact details.

Analytics

1. Navigate to Analytics:
   • Visit the Analytics page and select "Automations."
2. Email Section:
   • Scroll down to find the email section.
3. View Metrics:
   • Review open rates, delivery rates, and overall emails sent.

1. Contacts View:
   • Choose "Contacts" to see recipients of the email.

Enhancing Performance

Email marketing for the most part is straightforward and predictable. However, It is important to update/trial aspects of your campaigns to increase performance. 

• To improve campaign performance, consider updating/trialling:
  • Email subject line.
  • Call to action (e.g., Request appraisal button).
  • Email style (e.g., plain text for a personal touch, branded content for upsells).
  • Email Series Order. (eg., Switching the second email with the third email.)